VP, GTM Programs and Experiences

VP, GTM Programs and Experiences

Reports to: Chief Growth Officer  |  Function: Growth Org  |  Location: Remote

Role Overview

This role owns the strategic alignment and execution for GTM events and programs providing the cross-functional leadership and orchestration required to activate Lumin’s growth strategy across the entire prospect and client journey. This role owns program orchestration across the full commercial bowtie, from prospect engagement and new logo acquisition through client onboarding, expansion, and retention, ensuring every Growth org function is coordinated against a single integrated plan in accordance with the aligned strategy. The VP of GTM Programs and Experiences chairs Lumin’s cross-functional growth council, holds all Growth org functions accountable to a coordinated commercial plan, and owns the full Lumin event portfolio end to end, including strategic planning, execution and cross-functional alignment across Lumination (our flagship annual client conference), trade shows, field events, regional events, client experiences, partner events, hosted experiences, and internal in-person all-employee events.

Lumination — Flagship Responsibility

Lumination is Lumin’s most important annual moment, a flagship client conference that serves as a brand statement, pipeline event, client retention vehicle, and product launch platform.

This role owns the full Lumin event portfolio, including execution and cross-functional alignment, across every event and experience Lumin produces. Lumination is the flagship, but the ownership model is the same across the entire calendar: this role owns it, executes it, and holds every function accountable to their lane.

Lumination

• Strategic Alignment: Ensure all elements of Lumination are aligned to a central strategy defined in partnership with the CGO; programming, narrative, attendee experience, and commercial goals.

• Production: Own the full Lumination production in partnership with the events team; venue, logistics, run of show, speaker management, and partner presence.

• P&L: Own the Lumination P&L; budget, spend, and return measured in pipeline influenced, client retention signals, and expansion conversations opened.

• Cross-functional Alignment: Lead cross-functional alignment for Lumination across Brand, Product Marketing, ABX, Digital Marketing, Sales, and Solutions; ensuring every function delivers their lane on time and on brief.

• Year-round Motion: Own the coordination and orchestration of the full Lumination calendar; pre-event outreach, at-event programming, post-event nurture sequences, and the 11-month build to the next conference.

Full Event Portfolio

• Strategic Alignment & Execution: Own cross-functional strategic alignment and execution for every Lumin event and experience across field events, regional dinners, trade shows, client events, partner events, hosted experiences, and internal in-person all-employee events.

• All-Employee Events: Own the strategic alignment and execution for internal, in-person all-employee events including all-hands gatherings and company milestone moments.

• Programmatic Motion: Ensure every event has a defined cross-functional GTM plan and a full cycle programmatic motion.

• P&L: Own the full event P&L across the calendar; budget, spend, and performance measurement for every event.

Responsibilities

Program Orchestration

• Cross-functional Leadership: Bring together senior marketing and sales leaders around a shared program plan; ensuring every function is aligned to and executing against the GTM strategy and programs set by the Chief Growth Officer.

• Strategic Bridge: Serve as the primary connection between Lumin’s senior strategy body and the working execution council; bring strategic direction down into program execution and surface unresolved issues upward.

• Program Calendar: Own and maintain the integrated master program calendar across the full Growth org; the single source of truth for everything in market, visible to all functions, updated in real time.

• Cross-functional Accountability: Provide strategic leadership that ensures all functions deliver against their commitments by holding every function accountable to their program deliverables on time and on budget; not by owning their work but by maintaining the shared plan and the orchestration that keeps everyone aligned.

• Play Integration: Integrate account activation plays into the master program calendar; ensuring ABX motions connect to and amplify the broader programmatic motion rather than running independently. Maintain visibility of the full program calendar with the ABX team so they can leverage available content, campaigns, events, and assets in their account plays.

• Demand Program Orchestration: Orchestrate the integrated demand program calendar across Brand, Product Marketing, Campaign Operations, and ABX; ensuring product launches, campaigns, events, and account activation plays sequence into a single coordinated motion across both the new logo and client expansion sides of the commercial funnel, in accordance with the aligned strategy.

• Funnel Visibility: Use funnel conversion performance data in partnership with GTM Systems & Intelligence to inform program decisions; ensuring the program calendar and activation plays are continuously shaped by what is working and what needs to change across the prospect and client journey.

• Vendor & Partner Management: Provide strategic oversight of all external event and technology partners to ensure Lumin maximizes value, quality, and performance from every vendor relationship. This includes selecting best-fit partners, negotiating contracts, setting expectations, and ensuring all vendors operate as extensions of the marketing organization. Maintain a high bar for execution, alignment, and accountability across agencies, production partners, event vendors, and technology providers to support Lumin’s broader marketing strategy and commercial goals.

• Team Leadership & Development: Build, lead, and mentor a high-performing marketing events team that operates with clarity, accountability, and a shared commitment to excellence. Establish the structure, roles, and capabilities needed to deliver against Lumin’s growth strategy, while fostering a culture of collaboration, innovation, and continuous improvement, ensuring they are equipped to execute at a high level.

Client Expansion Motion

• Expansion Program Orchestration: Own the program orchestration layer for client expansion in accordance with the aligned strategy; ensuring marketing programs, campaigns, and events targeting existing clients are sequenced into a coordinated motion with the same rigor applied to the new logo funnel.

• CX Alignment: Serve as the primary program orchestration partner to the CX team; ensuring expansion plays, campaign sequences, and event touchpoints are integrated into the master program calendar and activated in coordination with client-facing teams.

• Expansion Funnel Visibility: Use expansion funnel data in partnership with GTM Systems & Intelligence to inform program decisions on the client side in accordance with the aligned strategy; ensuring the program calendar reflects what is driving retention, expansion pipeline, and upsell conversion.

Partner Marketing

• Partner Integration: Ensure partner marketing programs developed by Product Marketing and Strategic Partnerships are connected to the master program calendar and amplify the broader commercial motion.

Qualifications

• 10+ years in B2B SaaS marketing with at least 3 years owning an integrated marketing, demand program, or events function end to end

• Proven ownership of a flagship proprietary conference or large-scale B2B event; strategy, P&L, cross-functional coordination, and commercial outcomes

• Track record orchestrating cross-functional marketing programs in a B2B SaaS environment; connecting multiple functions into a single coordinated motion

• Strong program management discipline; able to hold a complex cross-functional plan together and manage accountability across peer leaders without direct authority over their work

• Experience building integrated demand programs from scratch; not inheriting and optimizing but architecting from the ground up

• Working knowledge of marketing automation platforms at a strategic level

• Fluency in funnel metrics; conversion rate modeling, funnel diagnosis, and performance reporting

• Experience leading cross-functional programs with influence but not direct authority over execution partners

• Financial services, fintech, or B2B enterprise SaaS background strongly preferred

• Executive presence sufficient to chair a senior cross-functional council and represent Lumin on the Lumination stage

$230,000 - $250,000 a year

LIFE AT LUMIN DIGITAL

Lumin Digital is a trailblazer in digital banking solutions, driven by a unique approach to technology, service, and people. We empower credit unions and banks by creating cutting-edge digital experiences that continuously serve, engage, and grow their membership base — and as a 100% cloud-native company, we’re purpose-built to unlock the full advantages of the cloud for financial institutions and their users.

At Lumin, we thrive on curiosity and innovation. Our culture is built on trust in our expertise and decisions, respect for diverse perspectives and talents, and boldness in pursuing new ideas. These values shape a workplace where collaboration thrives, ideas flourish, and new possibilities are discovered every day. We encourage our team to explore, experiment, and challenge the status quo — because continuous improvement isn’t just a goal, it’s how we operate.

Benefits include: We take care of our people with medical, dental, and vision insurance, a 401(k) with company match, flexible PTO plus 12 paid holidays, paid sick leave, and paid parental and family leave. We also offer a lifestyle spending account, tuition reimbursement, and a cell phone stipend. Additional details are provided during the interview process.

Lumin Digital is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity, or any other legally protected basis. For more information, visit lumindigital.com.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.