Job Description
WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
MUST HAVE: Experience using Adobe Premiere.
HOURS: 9am - 5pm Mountain Standard Time, very occasional on-call outside of working hours
EXPERIENCE: 2+ Years
The Role
You will be responsible for editing short-form video content across YouTube, Facebook, Instagram, and others that will engage with millions of consumers. Your content will not only elevate ad performance with measurable results across our portfolio of brands, particularly FinanceBuzz. Beyond possessing a sharp creative sense and editing skills, you can bring innovative ideas that drive optimization. You can identify the potential in a video ad and elevate its tone to align with the objective.
How You will Help The Team
- Edit high-quality, UGC-style video ads for various platforms, including YouTube, Instagram, Facebook and TikTok.
- Must have excellent communication skills and the ability to work in cooperation with internal and external teams.
- Contribute to Pre-packaging (title and thumbnail concepts) for your videos.
- Deep understanding of short form content – hooks, storytelling, pacing, and strategy.
- Strong written and verbal communication skills.
- Proven success on short form content as the editor for growing accounts.
- Speed and clarity in communication (primarily in Slack).
- Pay close attention to comments on all channels.
- Strong written and verbal communication skills.
- Record a-roll, b-roll, and other UGC style content from time to time.
- Leverage AI to create concepts from scratch and/or to create new hooks, b-roll, etc.
Who’s a good fit? Someone who already…
- Experience with editing software like Abode Premiere.
- Experience with AI like ArcAds, VEO, Nano Banana, Claude.
- Deep understanding of short form content – hooks, storytelling, pacing, and strategy.
- Proven success on short form content as the editor for growing accounts.
- A passion for developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROI.
- Analytical skills, basic understanding of paid advertising KPIs
- Staying on top of trends on the various platforms (YouTube Shorts, TikTok, Instagram, Facebook).
- Willing to work in a fast-paced environment with an openness to change.
Let’s Talk About Next Steps:
- Record a loom telling us about your most successful video and WHY it was successful. Be sure to point out which channel it was for and why it was more successful on that channel than others.
- You apply and the team will review your application.
- A 30 minute initial screen with our Senior Manager of Talent Acquisition.
- A 1 hour interview with the team where we will dig deep into your experience and this role. For part of it, you will present a video ad from your portfolio.
- A 1 hour culture and values interview with the team.
- 1-2 business days before receiving an offer after the process is concluded.
Want to accelerate your career? Apply now!
Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
