Job Description
Role Summary
Our mission at HubSpot is to help millions of organizations grow better. As we enter an AI-first era, our ecosystem of builders, developers, partners, and integrations will play a defining role in how customers build, scale, and differentiate.
As Vice President, Ecosystem Product (GM, Ecosystem), you will define and lead the strategy, product direction, and business impact of HubSpot’s ecosystem. You’ll own the builder & developer platform, app marketplace, and ecosystem experiences—turning them into a durable growth engine that drives acquisition, retention, and expansion. This is a high-impact leadership role where you’ll shape how developers, partners, and AI agents build on HubSpot for the next decade.
What You’ll Do
- Set and execute a multi-year vision for HubSpot’s ecosystem, spanning builder & developer platform, APIs, marketplace, and emerging AI-driven surfaces.
- Turn the ecosystem into a measurable growth engine by defining and owning metrics across adoption, retention, revenue influence, and partner success.
- Lead and develop a senior, multi-team product organization across platform, marketplace, and ecosystem experiences.
- Build a seamless developer experience by improving API/MCP quality, documentation, tooling, governance, and platform reliability.
- Define how builders, developers and partners build AI-powered apps, agents, and integrations within HubSpot’s platform.
- Drive a best-in-class marketplace experience that enables customers to discover, evaluate, and adopt ecosystem solutions.
- Partner cross-functionally with Developer Relations, Partnerships, Sales, Marketing, and Customer Success to embed ecosystem solutions into the flywheel.
- Establish operating models, decision frameworks, and execution cadences that enable fast, data-driven ecosystem innovation.
- Represent HubSpot externally with developers, partners, and industry leaders to shape ecosystem strategy and credibility.
What You’ll Bring
Required Qualifications
- 10+ years of product management experience, including leadership of large, multi-team product organizations.
- Proven success building and scaling developer platforms, APIs, or app marketplaces at meaningful scale.
- Track record of turning ecosystems into growth drivers that impact acquisition, retention, or revenue.
- Strong perspective on AI, agents, and platform ecosystems, with experience applying these concepts in real products.
- Experience hiring, developing, and leading senior product leaders in high-performing organizations.
- Demonstrated ability to influence cross-functional stakeholders at the executive level.
- Data-driven approach to defining metrics, prioritizing investments, and driving outcomes.
- Ability to simplify complex systems into clear strategies and execute with focus and alignment.
Nice-to-Have Qualifications
- Experience with CRM, marketing, sales, or service ecosystems.
- Background working closely with Developer Relations or similar functions.
- External-facing experience (e.g., public speaking, developer community engagement).
- Experience in high-growth SaaS environments where ecosystem strategy is core to differentiation.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range:
$356,670—$570,645 USD
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.
India Applicants: link to HubSpot India’s equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
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- HubSpot Careers
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