Staff Product Marketing Manager

1 in 4 people in the US have a treatable mental health condition, but most providers don’t accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We’ve automated that.

But we’re going further. Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren’t just a billing layer; we are becoming the platform where care actually happens.

We’re a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About the Role

Payers are foundational to Headway’s mission. We can’t expand access to mental healthcare without winning the trust of the plans who pay for it, and that trust gets built through a clear, evidence-backed story about clinical quality and outcomes. As our Staff Product Marketing Manager, Payer - Clinical Value, you’ll own that story. You’ll source the data, build the narrative, and partner with our clinical team to make Headway the most credible voice in the room when payers talk about mental health quality. You’ll also own competitive intelligence for the payer audience, keeping us on offense in a market that’s getting more crowded every quarter.

You’ll sit on a small, focused Payer Marketing team. Your peer Payer PMM owns field marketing and the content library, so you can stay focused on narrative and competitive work. You’ll report up to the Head of Payer Marketing and partner closely with the Head of Brand & Product Marketing, the CPO, and the Chief Commercial Officer.

You Will…

• Own how we translate the value of our network into a narrative that positions us as a critical partner to payers in driving quality mental health outcomes.
• Translate Headway’s clinical and network data into evidence-backed stories - that inspire payers to bring Headway examples first, when in their own the payer clinical and value narrative . Partner with our clinical team to source the data, then build the narrative around it.
• Build a competitive intelligence capability that surfaces insights to product and GTM and shapes how we position against alternatives.
• Partner with other PMMs/marketers to ensure that the narrative shows up consistently across pitch decks, one-pagers, RFPs, and events.
• Equip our sales, BD, and account teams with the story, the data, and the talking points they need to win.

You’d be a great fit if…

• You have 7+ years of product marketing experience, ideally marketing to payers or enterprise buyers in healthcare, fintech, or another highly regulated industry.
• You’ve built audience-facing narratives from data. You’re comfortable sitting with a clinical lead, a data scientist, and a deck at the same time.
• You have a point of view on what good clinical or scientific storytelling looks like.
• You’re empathetic and relationship-obsessed, both with internal collaborators and customers.
• You’re a strong storyteller and narrative-builder.
• You have a strong track record of quantifiable results.
• You want an environment with open feedback and high autonomy.
• You’re motivated by the chance to make an impact on one of our generation’s defining problems, accessible mental healthcare.

Compensation and Benefits:

The expected base pay range for this position is $190,400 - $238,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
  • Equity compensation
  • Medical, Dental, and Vision coverage
  • HSA / FSA
  • 401K
  • Work-from-Home Stipend
  • Therapy Reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility annual reimbursement and membership
  • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
  • Flexible PTO
  • Employee Assistance Program (EAP)
  • Training and professional development

We believe a team’s strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

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A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.