Job Description
THE COMPANY: BIRDY GREY
Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.
Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we’ve dressed over 2 million bridesmaids and we’re proud to be a trusted resource for brides and grooms on their most cherished day.
THE OPPORTUNITY: Strategy Senior Associate
REPORTS TO: Senior Director of Strategy
LOCATION: US - Remote
Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship.
Birdy Grey is looking for a resourceful Strategy Senior Associate to help drive strategic initiatives and consumer insights across the business. Sitting at the intersection of strategy and research, this role will:
- Work with the C-Suite to define, prioritize, and execute critical strategy projects
- Scope solutions and implement across teams
- Directly and quantifiably impact business decisions and performance
- Leverage AI to conduct analyses, help problem solve, synthesize research, and communicate findings
- Work with the strategy team to define and enable Birdy Grey’s strategic roadmap, with a focus on growth plans, new business categories, and consumer insights
This associate is highly analytical and tackles problems in an organized, hypothesis and data-driven manner. This will be a very fast-paced role that requires excellent collaboration skills with team members at all levels.
SCOPE OF RESPONSIBILITIES
- Own the strategy and implementation of key company-wide initiatives by leading cross-functional partners through the project and getting alignment from the C-Suite
- Partner with the C-Suite on strategic planning for the company, including developing the strategy roadmap, setting targets (OKRs), and developing an operational execution plan with cross-functional partners
- Aggregate and analyze data to mine insights & develop hypotheses to drive improvements across the company
- Conduct market and competitor research to understand our consumer, trends, and market sizing on an ongoing basis
THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES
EDUCATION: Bachelor’s Degree Required, MBA optional
EXPERIENCE / REQUIREMENTS:
- 3+ years of experience in management/strategy consulting, including at least 1 year of experience in retail/consumer consulting or a corporate strategy team at a retail brand
- Genuine enthusiasm for AI as a force multiplier for the teams — curiosity about emerging tools and how they reshape workflows
- Demonstrated track record of exceptional analytical and problem-solving skills, with ability to present complex ideas in a simplified fashion
- Experience working cross-functionally supporting multiple verticals / teams (e.g., marketing, research, finance, operations)
- Direct experience in retail, e-commerce, or retail/consumer consulting — familiarity with retail unit economics or DTC business models strongly preferred
- Ability to thrive in an ambiguous environment with a high degree of autonomy
- Expert excel skills to analyze data and build complex dynamic models from scratch
- Hard working and willing to roll sleeves up - no job is too big or too small
- Experience actively leveraging AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations
- Impeccable organizational skills and attention to detail
- Excellent verbal, written, and interpersonal communication skills
- Strong analytical skills with the ability to perform data deep dives to surface actionable insights.
- Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
- Hard working and willing to roll sleeves up - no job is too big or too small.
- You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.
NICE TO HAVES:
- Start-up experience
- Interest in bridal and fashion
New York Pay Range
$125,000—$140,000 USD
WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)
- Competitive Compensation: Based on experience and performance + Annual Performance Bonus
- Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
- Retirement: 401K + up to 4% match after 3 months
- Generous PTO: Flexible Open PTO Policy + 11 paid holidays
- Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
- Flexibility: Partial remote with a high level of autonomy and accountability
- Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
- Family Benefits: 3 months of paid parental leave
- Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes
Highlights:
- Birdy Grey is #305 on Inc5000’s List of Fastest Growing US Companies 2022
- #22 on BuiltIn’s Best Startups to Work for in LA
- Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
- Join a Women Founded Small Business blazing trails in the Bridal industry
- Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
- Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
- Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need
Additional Information
The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands
Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano
My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don’t need to make anyone spend $400 on a dress they’ll wear once
Birdy Grey Instagram - @birdygrey
Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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