Job Description
THE COMPANY: BIRDY GREY
Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.
Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we’ve dressed over 2 million bridesmaids and we’re proud to be a trusted resource for brides and grooms on their most cherished day.
THE OPPORTUNITY: Senior Product & Design Manager (Leave Coverage, Contract)
REPORTS TO: Chief Growth Officer
LOCATION: US - Remote
Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles.This role is not eligible for visa sponsorship.
Birdy Grey is hiring a Senior Product & Design Manager on a 6-month contract to lead Site Experience across the customer journey, covering a planned leave. This is a high-impact, cross-functional leadership role for someone who can ramp fast, pick up work already in flight, and keep the team and roadmap moving with confidence.
This person will lead product management and design across the full customer journey, including product discovery, consideration, and conversion. They’ll also advance strategic initiatives already underway, including party coordination tools, next-gen product discovery, and share of event growth. The goal isn’t just to maintain momentum. It’s to advance the work and set up a clean handoff when the role holder returns.
The ideal candidate has led site experience teams before, gets up to speed quickly with minimal hand-holding, and is comfortable owning an inherited roadmap. They advocate hard for the customer, bring excellent product instincts, and back their decisions with data, consumer insights, and experimentation.
SCOPE OF RESPONSIBILITIES
- Develop, plan, and execute against an existing product vision, strategy, and roadmap in partnership with cross-functional partners and stakeholders. Champion a test-and-learn culture.
- Manage the digital product team and product design function, including product management and design ICs.
- Monitor and drive site experience KPIs, using data-driven insights to identify and validate opportunities to improve conversion, revenue, and marketing efficiency.
- Create detailed, well-scoped product and design requirements, identify dependencies, and align roadmaps.
- In partnership with engineering leadership, facilitate agile ceremonies and align on sprints. Manage inbound requests and prioritize product, design, and UXR backlogs.
- Lead new feature rollouts, including experiment design where relevant, quality assurance, and post-launch analytics.
- Communicate progress, results, and lessons to key stakeholders, including executive leadership.
- Manage relationships with relevant SaaS partners and vendors.
- Set up a clean, documented handoff at the end of the engagement.
THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES
EDUCATION: Bachelor’s Degree Required
EXPERIENCE / REQUIREMENTS:
- 7-10 years of progressive experience in product management, with a demonstrated focus on ecommerce conversion, site experience, and customer journey optimization
- 2-3 years of people leadership, including direct management of both product managers and designers. Comfortable leading a cross-functional IC team and providing substantive design feedback, not just PM direction
- Proven track record of owning and delivering a product roadmap in a high-growth, fast-paced environment, including inheriting work in flight and driving it forward without rebuilding from scratch
- Deep experimentation fluency: ability to design statistically valid A/B and multivariate tests, interpret results correctly, and build a team culture that distinguishes real signal from noise
- Strong design leadership instincts: familiarity with design systems, interaction design principles, and what good looks like at the feature level. Can elevate design quality and give designers meaningful direction, not just approve comps
- Mobile-first product thinking with a track record of building for mobile conversion, not just mobile compatibility
- Personalization and dynamic experience experience: has owned or contributed to personalized site experiences, recommendation surfaces, or dynamic content systems
- Sufficient technical literacy to partner effectively with engineering on site performance, Core Web Vitals, frontend architecture tradeoffs, and implementation sequencing. Does not need to write code but needs to speak the language
- AI fluency in both product and workflow: has shipped or contributed to AI-powered site features and uses AI tools actively in day-to-day product work. Has a point of view on where AI fits in the customer journey
- UX research ownership: comfortable directing qualitative and quantitative UXR, synthesizing findings into product decisions, and maintaining a research-informed roadmap
- Strong analytical skills across the tools the job actually requires: SQL, Looker, Heap, Shopify analytics, and session recording tools such as Hotjar or FullStory
- Experience collaborating across cross-functional teams including engineering, marketing, lifecycle, and creative, with a track record of managing dependencies and aligning stakeholders at the executive level
- Working knowledge of accessibility standards and a baseline commitment to building inclusive product experiences
- Strong written and verbal communication skills across a diverse team and time zones
NICE TO HAVES:
- Experience with Shopify and/or headless architecture
- Startup or high-growth DTC experience
- Interest in ecommerce, weddings, and/or fashion
WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)
- Competitive Compensation: Based on experience and performance + Annual Performance Bonus
- Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
- Retirement: 401K + up to 4% match after 3 months
- Generous PTO: Flexible Open PTO Policy + 11 paid holidays
- Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
- Flexibility: Partial remote with a high level of autonomy and accountability
- Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
- Family Benefits: 3 months of paid parental leave
- Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes
Highlights:
- Birdy Grey is #305 on Inc5000’s List of Fastest Growing US Companies 2022
- #22 on BuiltIn’s Best Startups to Work for in LA
- Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
- Join a Women Founded Small Business blazing trails in the Bridal industry
- Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
- Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
- Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need
Additional Information
The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands
Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano
My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don’t need to make anyone spend $400 on a dress they’ll wear once
Birdy Grey Instagram - @birdygrey
Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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