Job Description
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We have been building the world’s most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success. We’re committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
For more information, visit WPP.com.
About the Role
The Senior Executive is responsible for independently managing projects, ensuring they are delivered on time and meet the client’s expectations. This role requires a developing understanding of marketing plans to help account teams implement effective measurement and testing strategies. The senior executive will regularly engage with clients on task-specific issues, helping to build rapport and trust.
Key Responsibilities
Analytics & Innovation
- Campaign Performance Analysis: Work with account teams to define key questions for evaluating campaign performance and use data to provide actionable insights.
- Campaign Review & Insights: Contribute to the development of campaign reviews and help inform strategy with clear, insightful data.
- Measurement Tools: Proficiency in primary measurement tools and begin to explore more advanced platforms to streamline basic processes.
- Analytical Skills: Handle regular analytical challenges and have a deep understanding of data infrastructure. Work with the broader analytics team to adopt new methods and techniques.
Project & Team Leadership
- Project Management: Independently manage all phases of smaller projects, ensuring they are delivered on time and with high quality.
- Team Communication: Act as a bridge between junior and senior team members, ensuring smooth communication and a culture of collaboration.
- Mentorship & Development: Actively mentor junior team members, fostering their growth and understanding of company processes. Begin to guide junior members on their tasks.
Marketing Strategy, Measurement & Client Engagement
- Marketing Strategy & Measurement: Develop an understanding of client marketing plans and objectives to support account teams in creating effective measurement and learning plans.
- Campaign Development: Support the development of marketing campaigns by ensuring clear success objectives are defined.
- Client & Partner Collaboration: Engage with clients on task-specific issues, and work with measurement partners and creative agencies to help execute campaigns successfully.
- Strategic Problem-Solving: Apply critical thinking to solve regular problems independently, while knowing when to seek guidance for unique or complex challenges.
About Yourself
- ABachelor’sdegree from a top-tier college, or equivalent experience (preferably in a numerical field).
- Experience working in a measurement, market research, or data-based role.
- Experience guiding junior team members and managing your own time and tasks with decreasing supervision.
- Exposure to measuring both Direct Response and Brand Awareness campaigns. ● Strong organizational and time management skills.
- A good understanding of what data points can be collected in a digital campaign and how they should be analyzed.
- Excellent communication and presentation skills.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
