Job Description
POS-32394
Role Summary
Our mission at HubSpot is to help millions of organizations grow better.
As a Senior AEO Growth Marketer, you’ll own the post-launch go-to-market strategy and growth motion for HubSpot AEO. You’ll be the dedicated marketing owner responsible for driving growth from AI visibility to demand generation for HubSpot AEO. This role combines answer engine optimization strategy, experimentation, and cross-functional execution to turn insights from answer engines and AEO experiments into scalable growth strategies and product recommendations. This role is ideal for a marketer who has experience in product marketing and specializes in answer engine optimization. You’ll join us in building the playbook for AEO.
What You’ll Do
- Own the post-launch GTM strategy and growth motion for HubSpot AEO
- Develop and execute AEO tactics that improve HubSpot’s visibility, citations, and brand presence across answer engines.
- Partner cross-functionally with Growth, Media, Web Strategy, International teams, and more to align on priorities and execution.
- Design and run AEO experiments across content, owned media, creators, partnerships, and review platforms to uncover scalable growth opportunities.
- Translate experiment findings into repeatable playbooks, future campaign strategy, and product recommendations that improve demand generation performance.
- Build reporting frameworks that connect AEO visibility to demand outcomes.
- Champion AI automation to improve marketing efficiency, experimentation velocity, and reporting workflows.
- Help shape the broader AI-era search strategy at HubSpot by contributing strategic insights, scalable playbooks, and operational best practices.
What You’ll Bring
Required Qualifications
- 5+ years of experience in growth marketing, SEO, AEO, product marketing, or related digital growth roles.
- Deep understanding of content strategy, search behavior, and AI-driven discovery trends.
- Demonstrated expertise in SEO and answer engine optimization (AEO) – you can explain how AEO differs from traditional SEO and where the two intersect.
- Experience implementing SEO/AEO tactics that improved brand visibility across platforms such as ChatGPT, Google AI Overviews, Claude, and other answer engines.
- Experience leading or materially shaping GTM strategy for a product, feature, or growth program, including launch planning, stakeholder alignment, and performance measurement.
- Experience collaborating across highly cross-functional environments with Marketing, Product, and Analytics teams.
- Strong analytical and storytelling skills with the ability to translate performance data into strategic recommendations.
- Strong experimentation mindset with experience designing, executing, and analyzing growth experiments.
- Experience leveraging AI tools to improve execution quality, efficiency, and decision-making.
- Familiarity with tools such as HubSpot, Looker, Ahrefs, Hex, analytics platforms, or AEO tracking tools.
- Comfortable operating in fast-moving, ambiguous environments with evolving priorities.
Nice-to-Have Qualifications
- Experience contributing to product roadmap discussions or feature prioritization.
- Experience building internal tools, workflows, or automation systems to improve team productivity.
- Experience scaling international or localized growth programs.
Where You’ll Work
- Location: North America
- Work location preference eligibility: Remote
- Travel/Shift: No regular travel expected
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range:
$92,000—$138,000 USD
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.
India Applicants: link to HubSpot India’s equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
Explore more:
- HubSpot Careers
- Life at HubSpot on Instagram
HubSpot may use AI to help screen or assess candidates, but all hiring decisions are always human. More information can be found here. By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. We may use CLEAR ID Verification during the hiring process to confirm your identity and help maintain a safe, secure, and trusted experience for all candidates. Refer to HubSpot’s Recruiting Privacy Notice for details on data processing and your rights.
