Job Description
About Dashlane
Dashlane’s mission is to deliver the credential security every business and employee needs to thrive. Millions of consumers, and over 25,000 brands worldwide, such as Michelin, Air France, and Forrester, trust Dashlane for industry-leading innovations, patented zero-knowledge security, and an unmatched user experience. Founded in Paris, Dashlane has since established offices in New York and Lisbon, and has grown to more than 300 Dashlaners globally.
We’re looking for people who actively use AI tools to drive efficiency, creativity, and impact in their work. At Dashlane, we drive innovation and value learning, strive for excellence in everything we do, and thrive as one team. Learn more about life at Dashlane, including how we work, how we hire, and the benefits of being a Dashlaner.
Product Management at Dashlane:
Do you get energised by the challenge of turning a security product into something millions of people genuinely want to use every day? Are you the kind of PM who digs into data in the morning, talks directly to users in the afternoon, and turns what they find into a roadmap decision by the end of the week? At Dashlane, we are working to redefine what credential security looks like for everyone, not least individuals and families. And not as a passive storage tool, but as an experience that actively protects people in the moments that matter. The mobile app is where that mission becomes real for most of our users on a daily basis. If that sounds like the kind of problem you want to own, we’d love to meet you.
Importance of This Role:
Products to store credentials has become a commodity. Yet compromised passwords and privacy threats have never been more prevalent. At Dashlane, we believe in changing consumer perceptions - especially through the mobile experience: to prove, in the moments between download and day 45+, that personal protection for your digital life is worth paying for.
As a Product Manager for Mobile, you will own the end-to-end customer journey on iOS and Android — from the first time a user opens the app through onboarding, habit formation, conversion to a paid subscription, and long-term retention. But this is not a role built around maintaining what exists. We are actively looking for someone who will challenge our current approach, identify where we are leaving unmet needs and value on the table, and drive product innovation that repositions Dashlane in the minds of consumers. This is a high-ownership role at a real inflection point.
About the Role:
You will own the iOS and Android product experience end-to-end, and be embedded in a cross-functional Engineering–Product–Design triad. You will set priorities, define problems, run experiments, and ship iteratively — with real accountability for the metrics that matter to Dashlane’s consumer business.
You will be responsible for the full consumer funnel on mobile: how users discover and download the app, how they experience onboarding and reach their first moment of value, how we convert trial accounts to paid subscribers, and how we keep them. You will work closely with the Monetization team on subscription mechanics, with Data & Analytics on funnel instrumentation, and with Marketing on organic acquisition and app store positioning.
Beyond the funnel, you will play a central role in how Dashlane innovates on Mobile. That means asking hard questions about whether the current experience is the right one, forming hypotheses about what a more differentiated product could look like, and advocating for the bets worth taking. You will have a direct line to the Director of Product and will be expected to contribute to — not just execute against — the strategic direction of the consumer business. While the role is consumer-focused, you will be mindful that a portion of our mobile users access Dashlane through their employer — and that the experience you design serves them too.
AI is reshaping both what a security product can do for users and how the best PMs do their work. You will also translate AI-powered capabilities — breach detection, phishing alerts, personalised security insights — into experiences that feel natural on mobile. And you will bring an AI-forward approach to your own product craft: using AI tools actively to accelerate research, sharpen decisions, and communicate more effectively.
Location-Specific Information:
This role is based in Paris or Lisbon, with English as the working language. At Dashlane, we embrace a hybrid culture: in-office on Mondays, Tuesdays, and Thursdays, with Wednesdays and Fridays offering flexibility for focused work.
At Dashlane you will:
- Own the mobile product roadmap. Define and continuously reprioritise the iOS and Android roadmap, keeping every decision connected to consumer and business outcomes. Communicate a well-reasoned rationale to your triad and to leadership. Be the person who is always clear on what is being built next, why, and what success looks like.
- Drive product innovation on Mobile. Go beyond roadmap execution. Identify where the current Mobile experience is falling short of what it could be, form bold hypotheses about differentiated product direction, and drive the process of validating and shipping meaningful innovations. This includes contributing to strategic thinking at the Director level — not waiting to be told what to build.
- Drive acquisition and organic growth on mobile. Work with Marketing to understand how users discover and download Dashlane — organic search, word of mouth, app store placement, referral — and identify where the acquisition funnel can improve. Own the product levers that affect it: onboarding entry points, first-run experience, app store listing quality, and ratings and review strategy.
- Design an onboarding experience that reaches value fast. Own the onboarding flow end-to-end, including the account-to-paid conversion funnel. The goal is not completion rate in isolation — it is the shortest credible path to a moment where the user feels protected. Instrument the funnel, identify drop-off points, generate hypotheses, and run experiments to improve them. Know what “first value” means for different user segments and design for it.
- Build retention and re-engagement loops. Understand why users come back — and why they stop. Identify the in-app moments that drive habitual engagement: the breach alert, the autofill save event, the security score improvement. Build and optimise the systems — push notification strategy, in-app triggers, lifecycle messaging — that sustain long-term retention and reduce churn.
- Bring security features to life on mobile surfaces. Translate Dashlane’s credential security capabilities — including breach monitoring, passkeys, phishing protection — into mobile experiences that users understand and return to. Move the product further toward active protection, and make that value legible within the first days of use.
- Navigate iOS and Android platform dynamics. Operate confidently with App Store and Play Store tooling and constraints: review guidelines, OS lifecycle, Billing APIs, and native capability launches such as iOS Credential Provider Extension and passkey APIs. Ensure roadmap decisions account for platform lead times and review risk. Maintain deep familiarity with App Store Optimization — how store listing copy, screenshots, ratings strategy, and keyword selection interact with organic acquisition.
- Work across functions and communicate with clarity. Partner with Design, Data & Analytics, Product Marketing, Customer Support, and Monetization to ensure every change ships as a complete, well-considered experience. Share results — the good and the bad — transparently with leadership.
Requirements:
4+ years of experience in product management, with meaningful hands-on experience owning a consumer mobile product on iOS and/or Android — including demonstrated ownership of at least one stage of the acquisition-to-retention funnel.
Proven track record of growing a mobile user base. We want specifics: what the baseline was, what you shipped, what changed in subscriber growth, activation, or retention as a result. If you haven’t moved a growth metric on a consumer mobile product, this role is likely not the right fit.
Demonstrated ability to drive product innovation — not just execute a roadmap. Experience identifying new product directions, making the case for them, and seeing them through.
Solid understanding of the full consumer funnel — acquisition, activation, retention, revenue, referral — and how product decisions affect each stage.
Familiarity with mobile platform mechanics: App Store and Play Store guidelines, OS update cycles, push notification permission patterns, and native API timelines. Deep familiarity with App Store Optimization is strongly preferred.
Comfortable engaging with technical topics and engineering discussions: able to understand how systems work, ask sharp questions, and challenge solutions constructively — without needing an engineering background.
Experience running A/B experiments and interpreting quantitative data independently, without relying on a dedicated analyst for every question.
Experience conducting user research and translating qualitative and quantitative insights into product decisions.
Actively using AI tools across your product workflow. This is not a question of curiosity or potential — we are looking for someone already applying AI to research, analysis, communication, and decision-making in their day-to-day work. You should be able to speak concretely to how it has changed how you operate.
Strong written and verbal communication skills in English — able to write crisp problem statements, clear 1-pagers, and compelling roadmap rationale.
You must be legally eligible to work in France or Portugal.
We’re Also Looking For:
Genuine curiosity about security, privacy, or identity — you don’t need to be a security expert, but you should find these problems intrinsically interesting.
Experience with consumer subscription products and familiarity with subscription lifecycle metrics: trial conversion, annual vs. monthly mix, churn by cohort, reactivation.
A bias toward action and progress over perfection — comfortable making decisions with incomplete information and iterating quickly.
Familiarity with products that serve both consumer and business audiences — an understanding of how consumer-first design decisions can ripple into a B2B context, and the instinct to flag that early.
A collaborative spirit and low ego — as comfortable deferring to others’ expertise as you are asserting your own point of view.
Intellectual honesty: willing to share results transparently, learn openly from failures, and update your thinking when the evidence points another way.
Diversity, Equity, Inclusion and Belonging at Dashlane:
As a truly international company—founded in France and distributed across France, US and Portugal—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs. See more about this here.
Your interview experience:
To know what to expect once you’ve sent your application, read about how we interview and hire at Dashlane. Feel free to browse our blog to find more information about our product and how we work.
