Job Description
About Us
ZeroTier leads the world in next-generation connectivity and cybersecurity. Our platform provides highly secure, peer-to-peer virtual networks, relied upon by millions of users and businesses — from individual users and startups to mid-scale enterprises and Fortune 500 companies. We’re backed by awesome investors including Battery Ventures, Bonfire Ventures, and Anorak Ventures.
The Role
ZeroTier is seeking a strategic Product Copywriter with roots in cybersecurity and networking to help continue to define and elevate our market narrative. This role is designed for a subject matter expert who not only writes with precision but also understands how to leverage branding, positioning and buyer personas to drive growth and who can direct AI agents and content tooling to scale that output without sacrificing quality. You operate with confidence in ambiguous information, turning incomplete briefs and evolving positioning into clear, compelling narratives.
You will act as the bridge between our technical architecture and our target industries, translating complex networking concepts into brand-aligned writing with an interest slant towards prospects and end-users. You are equally comfortable in a threat model conversation and a copy review, and you know that great copy is never dumbed down, only sharpened.
While this is a remote role located anywhere in the continental United States, preference will be shown to qualified candidates located in the Dallas-Fort Worth Metroplex or Portland, Oregon. We encourage you to apply for this position if you feel you are a match, regardless of location.
What you’ll do
- Partner with product and technical teams to refine product positioning and develop high-impact narratives that differentiate ZeroTier in a crowded market.
- Write and optimize copy across all channels, including high-converting website pages, thought leadership articles, sales enablement assets, and technical playbooks.
- Manage and direct a suite of AI writing agents and LLM-based tools to scale content output without sacrificing brand voice or technical accuracy - you are the human-in-the-loop; editing, and governing AI-generated drafts across campaigns, SEO/AEO plays, and enablement assets.
- Tailor messaging for specific ICPs, including IT Directors, CISOs, and network security pros across industries like Defense, Healthcare, and Enterprise IT.
- Contribute to the strategy and execution of integrated marketing campaigns, ensuring a consistent and authoritative brand voice across all touchpoints.
- Move beyond simple blogging to develop substantial evergreen assets such as migration guides, configuration templates, and “build vs. buy” whitepapers.
What we’re looking for
- Proven experience in both product marketing and professional copywriting for cybersecurity and network security products, someone who understands the threat landscape as fluently as they understand the product.
- Deep understanding of networking and security concepts; including VPNs, Zero Trust architecture, SD-WAN, network segmentation, and identity-based access, with the ability to communicate these to technical audiences without oversimplifying.
- Hands-on experience using and directing AI writing tools (e.g., Claude, ChatGPT, Jasper, or similar LLM-based workflows) as force multipliers.
- Demonstrable understanding of how to optimize content for both traditional search engines and AI-driven search models.
- A strong instinct for differentiation and the ability to articulate “why ZeroTier” in a way that resonates with both developers and C-suite executives.
- Master of the written word, adhering to a bold, direct, and plainspoken brand voice while maintaining high brand standards.
- Solid experience in enterprise-centric targeting/conversion.
- Excellent cross-functional communication, both written and verbal.
- Willingness and ability to travel domestically and potentially internationally, if needed.
- Familiarity with the fast-paced, asynchronous environment of a high-growth SaaS company is a strong plus.
- Knowledge of additional languages (ex. Dutch, Spanish, Portuguese, French, Japanese, Korean) are also a plus.
Benefits
- Hybrid office / remote work environment
- Flexible work hours (subject to management approval)
- Employee Referral Bonus
This role has a potential to move to full time “permanent” unlocking a full benefits package, depending on company needs and performance.
More About ZeroTier
Founded in 2013 by Adam Ierymenko, ZeroTier’s mission is to make peer-to-peer networking with strong encryption so simple, secure, and intuitive that it becomes the default for the internet.
To do this ZeroTier simplifies complex networking across physical boundaries, unifying cloud and edge environments. Our network virtualization platform offers enterprise-grade software-defined networking for every device, service, and applications, whether at the edge or in the cloud. It’s powerful enough for large businesses and defense applications, yet easy for individuals to use for tasks like gaming or remote access.
Our team is the best of the best, working diligently to solve the hard technical challenges underlying high-performance decentralized networking. We help our customers run networks free of handcuffs and endless minutiae. Come join us!
To find out more please check us out at: www.zerotier.com
PLEASE NOTE: Individuals seeking employment at ZeroTier are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. Direct applicants ONLY. Any recruiter/3rd party submissions we receive will be considered a gift. Written CV’s and Cover Letters are encouraged. No calls please.
