Performance Marketing Manager

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME’s 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Performance Marketing Manager, Amazon International to join our Digital & Ecomm team based in Miami, FL. Reporting to the Director, Performance Marketing & Media, at Frida, the Media team leads the charge in scaling our advertising business and driving digital innovation. As the Performance Marketing Manager, Amazon International, you will own media strategy, planning, and execution for one of our most important growth channels, Amazon Advertising, across key global markets. You will lead all media planning, execution, and performance analytics for Amazon marketing initiatives internationally. You will collaborate with external agency partners to identify and execute new growth opportunities to drive sales and grow our presence on Amazon International marketplaces, including Canada, UK, France, and other emerging markets. The Performance Marketing Manager, Amazon International will thrive in a dynamic, fast-paced, and entrepreneurial environment.

Responsibilities to include:

• Leads Amazon International Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting
• Monitors and optimizes performance across international markets, accounting for regional customer behavior, and marketplace-specific trends
• Collaborates with external agencies to identify testing opportunities across keyword strategy, ad placements, creative formats, and localization strategies tailored to international markets
• Creates and maintains a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations
• Partners with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data across multiple international marketplaces
• Designs and analyzes incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, product launches, and region-specific retail events
• Oversees competitive intelligence tools and establishes reporting processes to share insights across the organization
• Identifies growth opportunities across Amazon’s suite of media products and communicates recommendations to internal stakeholders
• Partners cross-functionally with International eCommerce, Operations, and Brand teams to support global expansion initiatives

What You Will Need

• 3-5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display
• Experience managing campaigns across international Amazon Marketplaces (e.g., Canada, UK, EU)
• Proven ability to translate campaign objectives into channel-level strategies with clear deliverables and measurable outcomes
• Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus
• Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs
• Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third-party tools such as Vendor Central and Amazon Marketing Cloud (AMC)
• Demonstrated ability to influence cross-functional stakeholders and elevate marketing capabilities to drive outsized results
• Highly organized self-starter with the ability to manage multiple projects simultaneously, delivering high-quality work with strong attention to detail
• Experience in baby brands or CPG is a plus
• Ability to work in a fast-paced environment in which requirements & priorities constantly change
• Excellent written and verbal communication
• Consumer obsessed and possess strong consumer understanding
• Excellent communicator with strong written, verbal, and presentation skills
• Ability to manage multiple projects at once and strong organizational skills
• Proactive; can operate autonomously, but also collaboratively as part of a team

Who You Will Work With

Frida is an organization that values collaboration and community. As the Performance Marketing Manager, Amazon International, you will work closely with external and internal stakeholders including the eCommerce, Brand, and Marketing teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

We offer a comprehensive and thoughtfully designed benefits package to support our employees:

• Robust health benefits including:

  • Comprehensive medical, vision, and dental plan options
  • Employer paid life insurance
  • Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
  • FSA & HSA

• 401k matching up to 4% with immediate vesting

• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!

• Pregnancy and parental leave

• Weekly wellness programming in-office

• Dog friendly office - feel free to bring your best buddy with you to work!

• Learning & development opportunities for professional and personal growth

• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.

• Exclusive employee product discounts

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida’s Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to frida.hr@frida.com or cyber@frida.com . Your safety and privacy is our priority.