Marketing Specialist, Personalization & Rewards

Job Summary:

The Marketing Specialist, Personalization & Rewards supports the execution of personalized marketing campaigns, loyalty program operations, and optimization initiatives across the Personalization and Rewards workstreams. This role works closely with the Senior Director, Personalization & Retention and cross-functional teams to coordinate campaign workflows, maintain data accuracy, conduct quality assurance, and ensure all initiatives are delivered on time and to a high standard. The ideal candidate has 2–5+ years of marketing experience and thrives in a fast-paced, sprint-based environment.

Job Expectations:

• Support the weekly Personalization Pod sprint cycle - coordinating asset delivery, QA, and go-live checklists to keep campaigns on cadence.

• Conduct thorough quality assurance on campaign setups, verifying segmentation logic, personalization rules, offer codes, tracking links, and dynamic content prior to every send.

• Compile, organize, and maintain SKU-level data, product recommendation inputs, and campaign content files to unblock sprint dependencies.

• Monitor in-flight campaign performance and surface anomalies to the team in a timely manner.

• Support post-campaign data pulls and help assemble performance readout summaries for stakeholders.

• Support day-to-day operations for the Rewards program, including reward issuance tracking, redemption monitoring, and campaign logistics.

• Act as the marketing point-of-contact for customer service escalations regarding Rewards program issues.

• Help coordinate deliverables across engineering, product, finance, and legal teams to keep Rewards roadmap milestones on schedule.

• Maintain Rewards program documentation including timelines, campaign briefs, status trackers, and reporting templates.

• Assist with QA and user acceptance testing for new Rewards features, including multicurrency rollout and cashback campaign testing.

• Manage data preparation and file workflows that enable campaign execution to run reliably at scale.

• Maintain shared project trackers, sprint boards, and stakeholder status updates to keep all parties aligned.

• Partner with the Marketing Analyst to retrieve customer segmentation data and post-campaign performance metrics.

• Review marketing materials to ensure quality, accuracy, and consistency with brand standards.

• Proactively identify process gaps or workflow bottlenecks and bring forward suggested solutions.

• Work cross-functionally with internal departments to facilitate smooth execution of marketing initiatives.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:

• Strong organizational skills with the ability to manage multiple tasks and priorities simultaneously.

• Exceptionally high attention to detail and accuracy in campaign setup, QA, and project execution.

• Excellent communication and interpersonal skills for cross-functional collaboration.

• Ability to thrive in a fast-paced, sprint-based environment where priorities can shift quickly.

• Self-motivated and proactive - surfaces issues early and brings forward solutions.

• Proficiency in Google Workspace (Gmail, Drive, Docs, Sheets, Forms) and collaboration tools.

• Comfortable working with data: building trackers, pulling reports, organizing files, and identifying errors.

• Experience with loyalty, rewards, or retention programs in a consumer-facing business.

Additional Preferred Skills:

• Familiarity with email or CRM platforms such as Braze, Klaviyo, or Salesforce Marketing Cloud.

• Exposure to A/B testing, experimentation frameworks, or campaign analytics.

• Familiarity with customer segmentation, cohort analysis, or retention metrics.

• Experience working in an agile or sprint-based team environment.

• Basic SQL or data querying skills.

• Prior experience in ecommerce, health & wellness, or subscription-based businesses.

Equipment Knowledge:

• Ability to use standard computer equipment.

• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms).

• Familiarity with marketing automation platforms (Braze, Klaviyo, or similar) preferred.

• Experience with project management tools (Asana, Jira, or similar) preferred.

Experience Requirements:

Generally requires a minimum of two (2) to five (5)+ years of marketing experience, preferably in CRM, ecommerce, marketing operations, or a related function in a fast-paced environment.

Education Requirements:

Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred, or a combination of education and equivalent work experience.

#LI-MK2

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The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work.  The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc.  iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year.  Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.

For more information on iHerb benefits, visit us at iHerbBenefits.com.

Anticipated Pay Scale:

$85,000—$95,000 USD

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Staffing Agency Submission Notice

iHerb does not accept unsolicited 3rd party (“Agency”) candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

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About iHerbiHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·

Embrace Diversity & Inclusion · Strive for Simplicity

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iHerb BenefitsAt iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.

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iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.