Marketing Automation Specialist

Marketing Automation Specialist (HubSpot, Marketo, Pardot, Email Marketing, CRM) – Remote | U.S. Hours

Position Type: Full-Time, Remote

Working Hours: U.S. business hours (flexible for launches and reporting cycles)

About the Role

We’re hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, and lead generation systems.

This is a hands-on, execution-focused role where you will:

• Build and manage automation workflows
• Own lead scoring and segmentation
• Execute and optimize email campaigns
• Align marketing systems with sales outcomes

If you have experience with HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo and enjoy improving systems that directly drive pipeline and revenue, this role is for you.

What You’ll Do

Marketing Automation & Workflows

• Build and optimize:

  • Nurture sequences
  • Drip campaigns
  • Triggered workflows

• Design and implement lead scoring models

• Test and troubleshoot workflow logic to ensure seamless execution

Email Marketing & Campaign Execution

• Design, build, and deploy campaigns using:

  • HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo

• A/B test subject lines, copy, CTAs, and send times

• Ensure email templates are:

  • Responsive
  • On-brand
  • Conversion-focused

CRM & Sales Alignment

• Sync automation platforms with:

  • Salesforce, HubSpot CRM, or Zoho

• Ensure accurate lead routing and fast handoffs

• Collaborate with sales to improve lead quality

• Track campaign-to-revenue attribution

Data Management & Segmentation

• Maintain clean and organized databases

• Remove duplicates and inactive contacts

• Segment audiences by:

  • Persona
  • Industry
  • Behavior
  • Lifecycle stage

• Ensure compliance with:

  • GDPR, CAN-SPAM, CCPA

Analytics & Reporting

• Track and analyze:

  • Open rates
  • CTR
  • Conversions
  • Revenue impact

• Build dashboards using:

  • HubSpot, Marketo, Power BI, or Tableau

• Present insights with clear recommendations

Continuous Optimization

• Monitor performance and improve campaigns
• Test new workflows, targeting, and messaging
• Stay updated on automation tools and best practices
• Recommend system improvements to increase ROI

What Makes You a Great Fit

• Strong balance of technical execution + marketing creativity
• Data-driven with a focus on performance and results
• Highly organized and detail-oriented
• Proactive problem-solver who improves systems continuously
• Comfortable working cross-functionally with marketing and sales

Requirements

• 2+ years experience with marketing automation platforms:

  • HubSpot, Marketo, Pardot, ActiveCampaign, or similar

• Hands-on experience with:

  • Workflow creation
  • Lead scoring
  • Email campaigns

• Strong Excel / Google Sheets skills (segmentation, reporting)

• Understanding of email compliance and data privacy

• Ability to work remotely during U.S. business hours

Nice to Have

• Certifications in HubSpot, Marketo, or Pardot
• Experience with multi-touch attribution
• Background in SaaS, e-commerce, or B2B marketing
• Experience with integrations (Zapier, APIs)

Tools & Tech

• HubSpot / Marketo / Pardot / ActiveCampaign / Klaviyo
• Salesforce / HubSpot CRM / Zoho
• Excel / Google Sheets
• Power BI / Tableau
• Zapier / API integrations

What Success Looks Like

• High-performing automated campaigns
• Strong lead-to-opportunity conversion rates
• Clean, well-segmented marketing database
• Reliable attribution from campaigns to revenue
• Consistent pipeline contribution from marketing automation

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Practical Task (workflow or segmentation exercise)
• Client Interview
• Offer & Background Verification

Apply Now

If you’re a Marketing Automation Specialist who thrives on building systems, optimizing campaigns, and driving measurable growth, we’d love to hear from you.

Apply now and help build scalable, high-performing marketing automation systems