Loyalty Lead

• Own the end-to-end strategy, development, and optimization of the company’s Loyalty Program to drive partner retention, booking frequency, and share of wallet growth.

• Design and implement scalable loyalty mechanics (tiers, rewards, point redemption, goal-based incentives) aligned with commercial and retention objectives.

• Analyze partner behavior, booking activity, and engagement patterns to identify opportunities for loyalty-driven performance uplift.

• Monitor and evaluate loyalty program effectiveness, including incremental uplift, ROI, and impact on retention, gross margin, and partner lifetime value.

• Establish and maintain reporting frameworks for loyalty initiatives, including automation of performance tracking and regular business reviews.

• Optimize loyalty program investment by identifying high-impact partner segments and preventing inefficient reward allocation or promotional misuse.

• Conduct market and competitor benchmarking to identify industry trends and best practices in loyalty program design.

• Define business and functional requirements for new loyalty mechanics and collaborate with Product and Analytics teams to implement program enhancements.

• Lead continuous testing and experimentation within the loyalty framework to improve partner engagement and long-term activity consistency.

• Bachelor’s degree in Marketing, Business Administration, Management, or a related field.

• 5-7+ years of experience in Loyalty Programs, Retention Marketing, CRM, Customer Experience, or Lifecycle Marketing roles.

• Proven experience in designing, launching, and managing loyalty or incentive-based engagement programs.

• Strong analytical skills with the ability to work with large datasets and derive actionable performance insights.

• Hands-on experience with CRM platforms and analytical tools for customer data management and behavioral analysis.

• Experience in evaluating campaign or program effectiveness using metrics such as retention rate, frequency, or ROI.

• Demonstrated experience working cross-functionally with Product, Commercial, Marketing, and Data teams.

• Project ownership experience in customer engagement or retention-focused initiatives.

• Solid understanding of customer experience principles and engagement optimization methods.

• English level B2.

We offer you:

• Flexible schedules and opportunity to work remotely.
• Ambitious and supportive team who love what they do, appreciate each other, and grow together.
• Internal programs for adaptation and training, development of soft skills, and leadership abilities.
• Partial compensation for participating in external training and conferences.
• Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world.
• Corporate prices on hotels and travel services.
• MyTime Day Off - an extra non-working day without loss of compensation.

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