Job Description
POS-8087
Our mission at HubSpot is to help millions of organizations grow better.
The Product Marketing team is looking for a Lead Product Marketer to own go-to-market strategy and positioning for HubSpot’s rapidly expanding portfolio of developer and agent infrastructure products. This role will shape how developers, AI-assisted builders, partners, and customers understand and adopt products including the Developer Platform, APIs, MCP, CLI, AI coding tools, etc. You’ll operate at the center of one of HubSpot’s most strategic growth areas, helping define HubSpot’s position as the platform of choice for developers and agents.
This is a highly cross-functional role that partners closely with Product, Developer Relations, Engineering, Brand, Communications, Legal, Marketing, and executive leadership to deliver launches, shape narratives, and drive adoption. The ideal candidate combines technical fluency, strategic storytelling, and strong operational ownership to navigate a fast-moving and technically complex product landscape.
What You’ll Do
- Lead go-to-market strategy, positioning, naming, messaging, and release marketing for HubSpot’s developer products.
- Orchestrate launches for technical products including APIs, AI coding tools, MCP, CLI, Developer Platform, etc.
- Define and evolve HubSpot’s emerging builder persona across traditional developers and AI-assisted builders using modern coding platforms and tools.
- Partner closely with Product Management, Developer Relations, Engineering, and executive stakeholders to align messaging, launch readiness, and product narratives.
- Build cohesive external narratives that translate technically complex capabilities into clear value for developers, partners, customers, and leadership audiences.
- Identify and experiment with new routes to market that drive awareness, engagement, and adoption among technical and non-technical builders.
- Develop launch assets, enablement materials, newsletters, campaign messaging, FAQs, release communications, and technical marketing content to reach new and existing users.
- Drive cross-functional coordination across a broad stakeholder network while proactively identifying dependencies and mitigating launch risks.
- Analyze market trends, competitive positioning, customer feedback, and usage data to refine go-to-market strategy and improve adoption outcomes.
- Support HubSpot builder-focused events and launch moments, including quarterly builder activations and technical product showcases.
What You’ll Bring
Required Qualifications
- Significant experience in product marketing, technical marketing, or developer-focused go-to-market roles within a SaaS or product-led growth company.
- Demonstrated success owning and executing end-to-end launches for technical or developer-facing products.
- Strong understanding of developer ecosystems, APIs, webhooks, CLI, integrations, and technical platform concepts.
- Ability to communicate complex technical concepts clearly to both technical and non-technical audiences.
- Experience developing positioning, messaging, and narratives for emerging or evolving product categories.
- Proven ability to lead complex cross-functional initiatives with multiple stakeholders and competing priorities.
- Strong executive communication and storytelling skills with the ability to influence senior leaders.
- Data-driven approach to measuring adoption, engagement, and launch effectiveness.
- Experience leveraging AI tools and workflows to improve efficiency, accelerate execution, and scale marketing operations.
- High ownership mindset with the ability to operate independently in ambiguous and fast-moving environments.
Nice-to-Have Qualifications
- Experience marketing AI infrastructure, developer platforms, APIs, or automation products.
- Familiarity with modern AI-assisted coding workflows and builder platforms.
- Experience partnering closely with Developer Relations or technical community teams.
- Experience supporting technical events, developer communities, or ecosystem marketing programs.
Where You’ll Work
- Location: North America
- Work location preference eligibility: Remote / Hybrid
- Travel/Shift: Minimal travel required; occasional event support as needed
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range:
$144,000—$216,000 USD
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot’s Career Diversity page here.
India Applicants: link to HubSpot India’s equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot’s connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
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- HubSpot Careers
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