Growth Marketing Manager

Growth Marketing Manager (Paid + Organic Acquisition) – Remote | U.S. Time Zones

Position Type: Full-Time, Remote

About the Role

We’re hiring a highly execution-focused Growth Marketing Manager to drive scalable growth across both paid and organic acquisition channels.

This is not a coordination or “campaign management only” role.

We’re looking for someone who understands how to:

• Generate pipeline
• Scale qualified lead acquisition
• Improve conversion efficiency
• Turn attention into measurable revenue growth

You will own:

• Strategy
• Execution
• Optimization
• Testing
• Tracking
• Performance across multiple acquisition channels

This role combines:

• Performance marketing
• Organic growth
• Content strategy
• Funnel optimization
• Analytics
• Growth experimentation

If you thrive on:

execution + testing + iteration + measurable performance,

this role is a strong fit.

What You’ll Own

1. Paid Media Strategy & Execution

• Build and manage campaigns across:

  • Google Ads (Search, PMax, Display, YouTube)
  • Meta (Facebook & Instagram)
  • LinkedIn Ads
  • X (Twitter)
  • Reddit
  • TikTok
  • YouTube
  • Emerging paid channels

• Launch campaigns end-to-end including:

  • Targeting
  • Audience segmentation
  • Tracking
  • Ad copy
  • Creative direction
  • Optimization

• Build full-funnel acquisition strategies focused on:

  • B2B lead generation
  • Pipeline growth
  • Conversion optimization

• Continuously test:

  • Hooks
  • Messaging
  • Creatives
  • Audiences
  • Offers
  • Landing pages

2. Organic & Social Growth

• Own organic growth across:

  • LinkedIn
  • X (Twitter)
  • Instagram
  • TikTok
  • Reddit
  • YouTube

• Develop and execute content strategies aligned with paid acquisition goals

• Test messaging organically before scaling through paid channels

• Build:

  • Audience engagement
  • Brand visibility
  • Inbound demand
  • Community traction

• Identify emerging growth opportunities and platform trends early

3. Optimization & Scaling

• Monitor campaign performance daily

• Optimize for:

  • CPL
  • CPA
  • ROAS
  • CVR
  • Pipeline growth

• Run structured A/B tests across:

  • Creatives
  • Audiences
  • Landing pages
  • Bidding strategies

• Scale winning campaigns while maintaining efficiency

• Adapt quickly to:

  • Platform updates
  • Algorithm shifts
  • Attribution/privacy changes

4. Analytics, Tracking & Attribution

• Own:

  • Google Analytics (GA4)
  • Google Tag Manager
  • Conversion tracking
  • Pixel implementation
  • UTM structures

• Analyze funnel performance across paid and organic channels

• Build clear, insight-driven reporting dashboards

• Translate performance data into actionable growth recommendations

• Identify funnel bottlenecks and optimization opportunities

5. Cross-Functional Collaboration

• Align marketing initiatives with:

  • Sales goals
  • Pipeline targets
  • Revenue objectives

• Collaborate closely with:

  • Designers
  • Content creators
  • Leadership
  • Sales teams

• Improve:

  • Landing pages
  • Messaging
  • Creative performance
  • Funnel conversion rates

• Contribute to broader lifecycle and growth initiatives

Required Experience & Skills

• 3+ years of hands-on growth or performance marketing experience

• Strong platform-native experience with:

  • Google Ads
  • Meta Ads
  • LinkedIn Ads

• Experience running campaigns across:

  • X (Twitter)
  • TikTok
  • Reddit
  • YouTube
  • Multi-channel ecosystems

• Proven success generating:

  • Qualified leads
  • Measurable pipeline
  • Revenue growth

• Deep understanding of:

  • PPC
  • Audience segmentation
  • Funnel optimization
  • Attribution
  • Conversion tracking

• Strong experience with:

  • GA4
  • Google Tag Manager
  • Performance reporting

• Strong copywriting and messaging skills focused on conversion

• Ability to independently:

  • Launch
  • Optimize
  • Scale campaigns

Preferred Qualifications

• Experience with:

  • Organic social growth
  • Content-led acquisition
  • Inbound marketing

• Familiarity with:

  • HubSpot
  • Salesforce
  • Marketo

• Experience managing:

  • Multiple accounts
  • High ad-spend budgets

• Canva or Adobe Creative Suite experience

• Google Ads and/or Meta certifications

What Makes You a Strong Fit

• You are highly execution-oriented
• You think in experiments, not assumptions
• You combine creativity with analytical thinking
• You understand both paid and organic growth loops
• You care about performance outcomes — not vanity metrics
• You move quickly, test aggressively, and iterate constantly
• You thrive in fast-moving environments where ownership matters

What a Typical Day Looks Like

• Review paid and organic performance dashboards
• Launch new campaigns and creative tests
• Optimize targeting, budgets, bids, and messaging
• Analyze funnel performance and conversion bottlenecks
• Collaborate on new creatives and landing page ideas
• Test organic hooks before scaling paid distribution
• Build reports and provide growth recommendations

In short:

You are responsible for building and optimizing a scalable multi-channel growth engine that drives qualified pipeline and measurable business growth.

Key Metrics for Success (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Pipeline and revenue contribution
• Organic engagement and inbound growth
• Budget efficiency and scaling performance

Why This Role Stands Out

• Ownership across both paid and organic growth
• Multi-platform growth experimentation
• High-impact role directly tied to revenue growth
• Opportunity to scale campaigns aggressively
• Exposure to full-funnel growth strategy
• Fast-moving, execution-focused environment
• Strong autonomy and creative ownership

Interview Process

• Application Review
• Initial Interview (growth strategy + channel experience)
• Technical Interview (campaign deep dive + live scenarios)
• Final Interview

Apply Now

If you:

• Love performance marketing
• Understand paid + organic acquisition deeply
• Enjoy experimentation and scaling
• Thrive on measurable growth outcomes

This role is a strong fit for marketers who want direct ownership over growth, acquisition, and pipeline performance across modern digital channels