Job Description
Overview
A fast-growing telemedicine brand is looking for a Director of Creative & Brand to build and lead a high-output creative engine that directly drives paid performance and funnel conversion. This is not a traditional brand role. It is a conversion-focused creative leadership position sitting at the intersection of performance marketing, creative production, and conversion optimization. This role is best suited to candidates who thrive in fast-paced, performance-driven environments focused on speed, testing, and conversion results rather than traditional brand-led creative work.
If you have thrived in DTC or high-growth subscription environments, understand how to produce high-performing ad creative at scale, and naturally think in terms of hooks, conversion psychology, and performance-driven messaging rather than traditional brand-focused marketing, this role could be an excellent fit for you.
Key Responsibilities
Own all paid ad creative production across Meta, Google Display, and video formats
Own landing page design and UX execution end to end
Own messaging execution, including headlines, hooks, and CTAs across all performance channels
Produce high-volume creative testing iterations (multiple variations per week) and rapidly iterate based on performance data
Maintain brand consistency across tone, visual identity, and trust signals
Coordinate creative messaging across media channels to ensure all content connects to the broader business narrative for each campaign or push
Build and manage a scalable creative asset pipeline
Collaborate closely with the VP of Growth, who owns strategy, targeting, offers, and testing priorities
Proven performance creative background with direct experience producing paid ad creatives (Meta, Google Display, YouTube), landing pages, and conversion-focused content
Experience at DTC, eCommerce, or subscription brands
Demonstrated ability to produce multiple creative variations weekly and iterate rapidly based on performance data
Strong command of conversion psychology, including hooks, scroll-stopping content, click-through optimization, and offer positioning
Ability to prioritize speed and output without sacrificing quality standards
Strong messaging instincts with the ability to translate a business objective into creative that converts
Preferred Qualifications
Familiarity with healthcare marketing, including compliance constraints and sensitivity around health conditions
Experience coordinating creative across multiple media channels under a unified campaign narrative
Background working within or alongside a paid growth function
Base Salary: $130,000 to $170,000 USD, commensurate with experience. Candidates from directly relevant DTC or performance creative backgrounds can expect to be considered at the higher end of the range.
Benefits, variable incentive, and leave details to be shared during the interview process.
Fully remote. No physical location required. Open to candidates across the US. Central or Eastern time zone working hours preferred.
Equal Employment Opportunity and Non-Discrimination Policy
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Compensation Information: For client positions, compensation information is available in the job post. If not provided, it will be shared during the interview process in accordance with applicable laws. When required by law, salary ranges will be included in job postings. Actual salary may depend on skills, experience, and comparison to current employees in similar roles. Salary ranges may vary based on role and location.
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Colorado, Nevada, New York City, California, and Washington Residents: Compensation information is available in the job post or will be provided during the interview process if not initially available.
Both Keller Executive Search and our clients are committed to pay equity and conduct periodic pay equity analyses in accordance with applicable laws.
State-Specific Information:
Rhode Island: We do not request or require salary history from applicants.
Connecticut: We provide wage range information upon request or before discussing compensation.
New Jersey: We do not inquire about salary history unless voluntarily disclosed.
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Use of Artificial Intelligence in Recruitment
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Note: This job posting may be for a position with Keller Executive Search or one of our clients. The specific employer will be identified during the application and interview process. Employment laws and requirements may vary depending on the employer and location.
