Job Description
HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:
1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
2. We believe in technology as an enabler
3. We’re driven by helping customers attain better outcomes
This position is part of the Mable team.
About Mable
Mable is one of Australia’s leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
With more than 25 million hours of support facilitated since 2014, it’s no wonder we have been recognised on the AFR’s Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia’s care and support sectors.
To find out more, visit https://mable.com.au/
About the role
Mable is looking for a CRM Manager (Campaign Manager) for a 12 month contract.
This role will own the comms promotional calendar for the business, and develop marketing automation strategies for our key customer segments.
The ideal candidate will be highly motivated and have core experience in developing and executing marketing campaigns. They will also work closely with internal teams to optimise the customer journey and increase conversion across key customer touchpoints.
This position reports into the Head of CRM, Lifecycle and Retention. The CRM Team team is part of the wider Growth Team at Mable.
What will I be doing?
- Management and ownership of the comms promotional calendar
- Manage the execution, monitoring and measurement of CRM campaigns and their success
- Work closely with internal business stakeholders to ensure on-time delivery of campaigns
- Communicate campaign performance and results
- Optimise new campaigns using data and feedback from existing and previous projects
- Prepare variations for A/B testing and execute test plans
- Ownership and execution of reputation management campaigns (eg. Trustpilot)
- Develop and execute personalisation and segmentation strategies for key customer audiences
- Cross-channel marketing automation creation, including Email, SMS, Push, and/or other engagement channels
- Stay up-to-date with the martech trends and best practices
What are we looking for?
- 3+ years hands-on experience in managing, executing and optimising CRM Campaigns
- Experience working with various Marketing Automation & Customer Engagement platforms (Braze experience preferred)
- Experience with Salesforce is desirable but not required
- Proficiency with the Google suite & online collaboration/ticketing tools e.g. JIRA, Coda, Confluence, etc. is desirable
- Attention to detail
- Excellent communication and stakeholder management skills
- Strong time management skills
- Passionate about Tech and making a real impact on people’s lives
Our Values
We’re Switched On 💡 We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
We’re Bold 📣 We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.
We’re One 🤝 We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
We’re Impactful 🌟 We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.
Our Benefits
Power your career ⚡️ Learn from industry experts, experienced leaders, and on-the-job opportunities.
Work away 🌎 Get a creative boost working overseas for 4 weeks in a rolling 12-month period.
Access parental leave 👶 Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
Work with flexibility 🏠 We’re a hybrid workplace, balancing time in the office with remote work.
Flexi Leave Days 🌴 Get one extra paid leave day per quarter for what makes you happy.
Hybrid set up allowance 🖥️ Create your perfect home office setup! Whether it’s a comfy chair, a second screen, or faster Wi-Fi, we support you in making your home office more comfortable.
Take a floating public holiday 🫶🏾 Acknowledge a significant day your way with family and friends.
Be rewarded 🏆 Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
Inclusion at Mable
Mable is an equal opportunity employer. We find excellence in diversity and are committed to creating an inclusive environment for all employees and candidates.
People with lived experience of disability or personal experience with the aged care system are strongly encouraged to apply.
We take pride in highlighting our dedication to our policies, fostering flexible work arrangements and championing inclusive practices for women in tech.
If this role has stood out to you but you don’t feel like you ‘tick all the boxes’, we strongly encourage you to apply nonetheless. We value diversity across experience and you might well bring something to the Mablehood we are looking for!
Where to find us online Careers Page - https://bit.ly/3Mz8Ym1 Glassdoor - https://bit.ly/3z0K328 YouTube - https://bit.ly/34L7DlP Instagram - https://bit.ly/3pgAOXk Facebook - https://bit.ly/3ic6LhQ LinkedIn - https://bit.ly/3ie6Q4U
We’re powered by purpose
We’re Switched On 💡
We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
We’re Bold 📣
We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.
We’re One 🤝
We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
We’re Impactful 🌟
We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives.
Values we share as part of Attain Healthtech
Break New Ground 🧨
We simplify care with creativity and bold ideas.
Make It Matter💟
We put people at the centre and create impact that improves lives.
Own The Outcome🥇
We aim high, deliver excellence and drive results that last.
Our benefits
Power your career ⚡️
Learn from industry experts, experienced leaders, and on-the-job opportunities.
Access parental leave 👶
Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
Work with flexibility 🏠
We’re a hybrid workplace, balancing time in the office with remote work.
Flexi Leave Days 🌴
Get one extra paid leave day per quarter for what makes you happy.
Take a floating public holiday 🫶🏾
Acknowledge a significant day your way with family and friends.
Be rewarded 🏆
Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
We are one
As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.
If this role has stood out to you but you don’t feel like you ‘tick all the boxes,’ we strongly encourage you to apply nonetheless. We value diversity in experience, and you might just bring something we are looking for to our organisation!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
