Creator and Influencer Partner

The Role

B12 is an AI website builder that helps businesses create beautiful, functional websites. Customers can generate complete websites from the ground up using AI, then refine the site with built-in tools for email marketing, payments, invoicing, and client management.

To support our community of millions of users, we are expanding B12’s creator and influencer partner program and looking for creators who can introduce B12 to entrepreneurs, small business owners, freelancers, marketers, agencies, ecommerce sellers, and professional services audiences.

As a Creator Partner, you will create clear, useful content that shows your audience how B12 can help them launch or improve their online presence. This is an independent creator partnership opportunity, not a full-time role.

How the Creator Partner Program Works

The B12 Creator Partner Program is for creators who want to make practical content about AI tools, website builders, business software, marketing workflows, entrepreneurship, ecommerce, or growing an online presence.

As a Creator Partner:

1. You share your channels, proposed content format, and price.
2. B12 reviews your channel, audience fit, recent performance, and content quality.
3. If there is a fit, we agree on the format, price, timeline, compensation structure, and tracking setup.
4. You test B12 and create content in your own voice.
5. B12 reviews the script, draft, title, description, and tracking link before the post goes live.
6. You publish the content, add the tracking link where agreed, such as the video description, bio, newsletter, blog post, or social post, and send us the live link.
7. Depending on the campaign, B12 may support the collaboration through a flat fee, affiliate commission, or a hybrid structure.

What You Will Be Doing

1. Creating sponsored content, product demos, tutorials, reviews, comparisons, or business-tool recommendations that feature B12.
2. Explaining B12 clearly to your audience in your own voice.
3. Showing how entrepreneurs, small business owners, freelancers, creators, agencies, marketers, ecommerce sellers, or professional services can use B12.
4. Using a tracked affiliate link so B12 can measure performance.
5. Sharing live links, post dates, and performance context after publishing.
6. Giving B12 feedback on what resonates with your audience.

We Are Looking For Someone Who

• Has an engaged audience - You create content on YouTube, TikTok, Instagram, LinkedIn, newsletters, podcasts, blogs, or another channel where your audience trusts your recommendations.
• Reaches the right buyers - Your audience includes entrepreneurs, SMBs, freelancers, creators, agencies, marketers, ecommerce sellers, professional services, or people comparing AI tools, website builders, marketing tools, and business software.
• Makes useful content - You can explain products clearly, show real workflows, and create content that feels natural to your audience. We are not looking for generic ad reads.
• Understands audience fit - You know who follows you, where they are based, what they care about, and what types of offers they respond to.
• Is organized and professional - You can communicate clearly, agree on deliverables, send drafts for review, and publish on the agreed timeline.

Potential Collaboration Formats

1. Sponsored YouTube video or dedicated segment.
2. TikTok, Instagram Reel, or YouTube Short.
3. Newsletter placement.
4. Blog post, listicle, or comparison content.
5. LinkedIn post or short-form business content.
6. Affiliate-only partnership.
7. Hybrid structure with a smaller flat fee plus affiliate commission.

Bonus Points If

1. You have promoted software, AI, website builders, business tools, marketing tools, ecommerce tools, or startup tools before.
2. You have a strong US, Canada, UK, or Australia audience.
3. Your audience includes people actively starting businesses, building websites, growing client businesses, or comparing online business tools.
4. You can share examples of past sponsored content and performance.
5. You are open to an ongoing partnership if the first campaign performs well.

Important

This is a freelance creator partnership, not a full-time position. Creator Partners operate independently and are responsible for their own content production, pricing, timeline, and audience relationships.

B12 may support collaborations through a flat fee, affiliate commission, or a hybrid structure, depending on audience fit, content format, recent performance, and expected business impact.

How To Apply

Submit your main channel, proposed format, pricing, and any sponsored-content examples you want us to review. If you are open to a performance-based or affiliate model, please tell us in the application.

About B12

B12’s AI-powered website platform has helped over one million businesses create professional websites quickly and efficiently. Founded in 2015, B12 is a fully remote company backed by Breyer Capital, General Catalyst, SV Angel, and Tola Capital.

Visit www.b12.io to learn more.