Job Description
Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.
We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.
We operate across 3 business segments:
- Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations
- Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
- FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses
Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 500 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.
At Sleek, we believe AI is transforming content marketing, but human insight and strategic thinking are what drive lasting impact.
We are looking for an AI-Native Content Marketing Associate who is excited about the future of AI-powered marketing and eager to build next-generation content workflows for the Australian market.
This role focuses on creating high-quality, SEO-, CRO-, and GEO-optimised content using a blend of AI tools and human insight.
We are looking for someone that is excited about the below Mission and Outcomes over the next 6-12 months.
Mission:
Your primary mission will be to drive measurable growth in organic discovery, engagement, and conversions for the Australian market through AI-powered content operations, combining SEO, CRO, GEO, and human editorial excellence at scale.
Outcomes:
Outcome 1 ( 1 - 3 Months): Improve Organic Content Performance. You will focus directly on improving organic traffic, engagement, and lead generation across priority Australian content pages through high-impact SEO and GEO content initiatives. You will achieve this by optimizing existing pages for rankings, readability, and conversions , creating SEO-focused content aligned with user intent, and contributing directly to pipeline growth through your content optimization initiatives.
Outcome 2 (3 – 6 Months): Build High-Performance AI Content Workflows. You will build scalable, high-quality AI-assisted content workflows that significantly improve content production efficiency while maintaining strong editorial, SEO, and brand standards. You will review and refine AI-generated content before publishing, maintaining absolute accuracy, clarity, and consistency across content, and reducing content production turnaround times. You will continuously improve prompting, editing workflows, and editorial QA processes, ultimately establishing best practices for AI-enabled content creation within the team.
Outcome 3 (6–12 Months): Drive AI-Driven Discovery Growth. You will position Sleek’s Australian content to perform strongly across emerging AI-driven discovery platforms and generative search experiences. This involves actively optimizing content structure, FAQs, and formatting for AI discoverability. You will drive GEO (Generative Engine Optimisation) and E-E-A-T improvements across priority pages while monitoring emerging AI search trends to apply insights to our content strategy.
Must-Have Experience:
- Professional Track Record: 1–3 years of experience in content marketing.
- Editorial Excellence: Strong writing and editing skills in English.
- Search Literacy: Good understanding of SEO, with a curiosity to learn Conversion Rate Optimization (CRO) and Generative Engine Optimization (GEO) principles.
- Commercial Focus: Strong interest in content that drives business outcomes, not just traffic.
- Team & Growth Alignment: Collaborative team player, receptive to feedback, and eager to learn in a fast-evolving environment.
- Practical AI Tooling: Demonstrated interest and hands-on experimentation with AI tools for content creation, optimization, or workflow automation.
- AI Search Curiosity: Genuine curiosity about how AI is changing search and content discovery, backed by hands-on experimentation.
- Editorial Judgment: Ability and willingness to critically evaluate and improve AI-generated outputs.
Nice to Have:
- Familiarity with WordPress.
- Background in Accounting, Tax, or Financial Services.
Must- Have Attributes:
Ownership: Takes responsibility for content quality and follows through on tasks.
Growth-oriented: Open to feedback, learning quickly, and improving continuously.
Attention to detail: Ensures accuracy, clarity, and consistency in published content.
AI-Native mindset: Actively experiments with AI tools and prompting techniques while understanding the strengths, limitations, and risks of AI-generated content. Applies strong editorial judgment to every output.
Collaborative: Works effectively with content, SEO, and platform teams.
Quality-focused: Maintains high standards even when working quickly or with AI-assisted workflows.
What You’ll Be Responsible For:
- Content Generation: Create and optimise Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Generative Engine Optimization (GEO) focused content specifically tailored for the Australian market.
- Workflow Innovation: Experiment with emerging AI search workflows and actively contribute to the development of internal content best practices.
- Performance Optimisation: Improve content structure, clarity, discoverability, and conversion performance across digital channels.
- Cross-Functional Collaboration: Collaborate with SEO, Product and Marketing teams.
- Quality Assurance: Maintain high editorial, search engine, and brand quality standards across all published assets.
- Editorial Judgment: Evaluate and improve AI-generated outputs by using strong editorial judgment.
Behavioural fit is also important at Sleek, and we will be looking for candidates who have a proven track record of embodying the following attributes in their recent roles:
Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.
Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self-awareness and emotional intelligence.
Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.
Data-driven: We are a data-rich business with 15,000+ small business customers. Each decision we make can impact many more people than we realise, so it’s critical that we use sound data to support our strategies and review the success of our initiatives.
Can have tough conversations in a positive way: It’s not a matter of if, but when difficult interpersonal situations arise. Disagreement, conflict and disappointment are a given in a fast-moving business where people care about their work. People who proactively have tough conversations with kindness build empathy, trust and great working relationships.
About the Interview Process
The successful candidate will participate in the below interview stages.
It might seem like a lot - but fear not - we come prepared! We anticipate the process to last no more than 3 weeks from start to finish depending on your availability.
Whether the interviews are held over video call or in person will depend on your location and the role.
One Way Video Interview/ TA screen call
A one way video interview and a quick call with our Talent Acquisition team
Case study on AI capability assessment
A ~60 minute, time-bound task
Technical Interview
A ~60 minute Interview with the hiring team
Soft skills interview
A ~45- 60 minute Interview with our CRO
References checks & Offer
We will request two professional references from our shortlisted finalists. These should be from previous managers or senior leaders you have worked closely with, ideally from your most recent roles.
Please note, references are a big part of our hiring process here at Sleek and are not indicative of receiving an offer with us.
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Requirement for background screening
Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.
This may include using external vendors to verify the below:
- Your education
- Any criminal history
- Any political exposure
- Any bankruptcy or adverse credit history
We will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.
By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.
Some other great things about working at Sleek…
Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment.
Flexibility: You’ll be able to work from home. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year
Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.
Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.
Sleek is also a proudly certified B Corp. Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry’s, and P&G who are building an inclusive, equitable, and a regenerative economy.
