Job Description
THE POSITION Our roster has an opening with your name on it
We are currently looking for a talented Sr. Brand Manager for PokerStars Exclusively on FanDuel. In this role, you will help develop and execute integrated marketing campaigns that grow brand affinity, drive differentiation, and increase top-of-mind awareness across various media channels and partnerships. Leveraging consumer insights and market trends, you will contribute to shaping campaign strategy and delivering compelling, on-brand creative that showcases FanDuels’ unique advantages.
As a Sr. Brand Manager, you will lead the end-to-end execution of campaigns and projects, owning planning processes, timelines, and workflows across internal teams and external partners. Working cross-functionally, you will drive alignment, ensure seamless execution, and support key stakeholder relationships, while leveraging performance insights to continuously optimize and improve campaign effectiveness.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Support the development of brand strategy and campaign planning by analyzing consumer insights, brand positioning, and market trends using first- and third-party data
- Contribute to the development and localization of brand messaging and creative, ensuring it resonates with target audiences in the Canadian market
- Manage end-to-end execution of marketing campaigns and projects, from planning through launch, across initiatives of varying complexity
- Own and maintain the campaign planning calendar, coordinating timelines, milestones, and deliverables across internal teams and external partners
- Collaborate with cross-functional teams (e.g., marketing, creative, product, and analytics) to deliver integrated campaigns aligned with business objectives
- Partner with external agencies and vendors to support the development and execution of high-quality, on-brand creative assets
- Plan and manage workflows across in-house, freelance, and agency partners to ensure efficient and timely delivery
- Establish and maintain clear processes, workflows, and documentation to support effective project execution
- Facilitate clear and consistent communication across stakeholders to ensure alignment, visibility, and accountability
- Proactively identify risks, roadblocks, and inefficiencies, and implement solutions to optimize processes and improve execution
- Track, measure, and report on campaign performance, leveraging KPIs and ROI insights to inform optimizations and share learnings with stakeholders
THE STATS
What we’re looking for in our next teammate
- Bachelor’s degree and 5 years of relevant experience working in a brand role
- Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership
- Creatively driven thinker, with the ability to incorporate data driven insights
- Experience in building partnerships, and developing both internal and external relationships
- Multi-channel campaign and partnership experience across traditional, digital/social across a local and national footprint
- Expert knowledge of the gaming media landscape
- Strong knowledge of the poker industry landscape a plus
- Able to plan, organize, and prioritize multiple and simultaneous projects and assignments.
- Excellent communication skills, both written and verbal
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please emailBenefits@fanduel.com.
The applicable [salary] / [hourly] range for this position is $127,000 - $159,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
#LI-Hybrid
