B2B Graphic Designer

B2B Graphic Designer (Performance Ads, LinkedIn/Meta/Google) – Remote | EST

Location: Remote

Working Hours: EST (U.S. Hours)

Engagement: Full-Time | Independent Contractor

About the Role

We’re hiring a B2B Graphic Designer who knows how to design for performance — not just aesthetics.

This role is focused on creating high-converting static ad creatives for cold audiences across:

• LinkedIn
• Meta (Facebook/Instagram)
• Google Display

You’ll take messaging, ICP insights, and campaign strategy — and turn them into creatives that drive clicks, engagement, and conversions.

If you understand that design = performance + psychology + testing, this role is built for you.

What You’ll Own

1. Performance Ad Creative Design

• Design high-converting B2B ad creatives for:

  • LinkedIn Ads
  • Google Display Network
  • Meta Ads Manager

• Translate messaging into clear, scroll-stopping visuals

• Create multiple variations for:

  • Headlines
  • Layouts
  • CTAs

• Design assets in multiple sizes/formats

2. Creative Strategy & Testing

• Turn ICP insights into creative direction

• Understand B2B buyer psychology

• Design with:

  • Attention hierarchy
  • Clarity of message
  • Strong CTA placement

• Support A/B testing across creatives

• Iterate based on performance data

3. Collaboration with Marketing & Growth

• Work closely with marketing and demand gen teams

• Align creatives with:

  • Campaign goals
  • Messaging frameworks
  • Funnel stages

• Contribute ideas during campaign brainstorming

• Improve creatives based on performance feedback

4. Scalable Creative Production

• Manage multiple projects and deadlines

• Build reusable:

  • Templates
  • Creative systems
  • Asset libraries

• Ensure consistent brand quality across campaigns

• Improve speed and efficiency of creative production

5. AI-Enhanced Design Workflow

• Use tools like:

  • Midjourney
  • Adobe Firefly
  • ChatGPT

• Accelerate:

  • Ideation
  • Concept creation
  • Creative iteration

What Makes You a Strong Fit

• You design for clicks and conversions, not just visuals

• You understand B2B audiences and cold traffic behavior

• You think in:

  • Messaging
  • Hierarchy
  • Performance

• You enjoy testing and improving creatives over time

• You can translate strategy into design

Must-Have Requirements

• 3+ years designing B2B ad creatives

• Strong portfolio showing:

  • LinkedIn ads
  • Meta ads
  • Display creatives

• Expert in:

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • OR Canva

• Strong understanding of:

  • Conversion-focused design
  • Visual hierarchy
  • CTA placement

• Experience using AI tools for creative workflows

Nice to Have

• Experience with:

  • Performance marketing teams
  • Demand generation campaigns

• Understanding of:

  • CTR
  • CPC
  • Conversion rates

• Motion graphics / animation experience

• SaaS, tech, or B2B marketing background

• Familiarity with:

  • ClickUp
  • Asana
  • Notion

What a Typical Day Looks Like

• Review campaign briefs and messaging
• Design multiple ad variations
• Collaborate with marketing on creative direction
• Iterate creatives based on performance
• Organize and update asset libraries
• Prepare creatives for launch across platforms

In short:

You turn strategy → creatives → performance outcomes.

Key Metrics (KPIs)

• Creative-driven CTR improvement
• Conversion rate impact from design
• Performance of A/B tested creatives
• Speed and volume of creative output
• Alignment with campaign goals

Why This Role Stands Out

• Direct impact on marketing performance and revenue
• Work closely with growth and demand gen teams
• High ownership of creative output
• Opportunity to test and iterate constantly
• AI-integrated creative workflow

Interview Process

• Initial Screening (Pavago)
• Portfolio & Creative Review
• Client Interview
• Final Interview

Apply Now

If you’re a designer who:

• Thinks in performance, not just aesthetics
• Understands B2B marketing psychology
• Loves testing and improving creatives

This role is a strong fit.