Regional Director of Sales, EMEA

About Radformation

Radformation is transforming the way cancer clinics deliver care. Our innovative software automates and standardizes radiation oncology workflows, enabling clinicians to plan and deliver treatments faster, safer, and more consistently, so patients everywhere can receive the same high-quality care.

Our software focuses on three key areas:

• Time savings through automation
• Error reduction through automated systems
• Increased quality care through advanced algorithms and workflows

We are a fully remote, mission-driven team united by a shared goal: to reduce cancer’s global impact and help save more of the 10 million lives it claims each year. Every line of code, every product release, and every conversation with our customers brings us closer to ensuring no patient’s treatment quality depends on where they live.

Why This Role Matters

In this role, you will lead Radformation’s commercial growth strategy throughout the EMEA region, driving revenue expansion through both direct sales and distributor partnerships. Working closely with Sales, Marketing, Success, Regulatory Affairs, and executive leadership, you will help expand Radformation’s presence across EMEA, strengthen relationships with key clinical stakeholders, and build the regional infrastructure necessary to support long-term growth.

Responsibilities Include

• Develop and execute the commercial strategy for EMEA, including market prioritization, territory planning, channel strategy, and resource allocation.
• Own bookings, pipeline generation, forecast accuracy, and revenue growth throughout the EMEA region.
• Collaborate with our Channel Manager to optimize distributor performance across EMEA.
• Evaluate, develop, and hold distributors accountable for revenue performance, pipeline development, and market coverage.
• Develop, train, and support distributor teams to maximize product knowledge, pipeline generation, and revenue performance.
• Recruit, develop, and manage Regional Account Managers and Clinical Sales Specialists as the EMEA organization scales.
• Manage direct sales activities in markets not covered by distributor partnerships.
• Develop relationships with key opinion leaders, strategic reference sites, and leading academic institutions throughout EMEA.
• Increase Radformation’s brand awareness and market presence through strategic marketing initiatives, customer advocacy programs, conference participation, and distributor enablement.
• Develop and execute organizational growth plans for EMEA, including recruiting, training, and identifying regional support requirements.
• Coordinate with Regulatory Affairs on market clearance activities and regional expansion priorities.
• Travel throughout EMEA to support customers, distributors, conferences, and business development initiatives.

Required Experience

• 5+ years of radiation oncology sales experience.
• 3+ years of sales leadership or sales team management experience across multiple EMEA countries.
• Bachelor’s degree in Business, Marketing, Healthcare Administration, Radiation Therapy, Medical Physics, or a related field.
• Experience managing both direct and distributor-led sales models across multiple countries.
• Experience leading remote teams across multiple countries and cultures.
• Experience selling through public-sector procurement processes and distributor-led sales channels.
• Experience selling into national health systems, academic medical centers, or large healthcare networks.
• Demonstrated ability to develop accurate forecasts and manage pipeline performance.
• Proficiency with CRM software and analytics; Salesforce preferred.
• Fluency in English.
• Ability to travel throughout EMEA approximately 40–60%.

Preferred Experience

• Additional proficiency in French, German, Italian, Spanish, or another major EMEA language.
• Experience managing enterprise-level healthcare sales opportunities.
• Experience with business-to-business software or healthcare technology sales.
• Clinical radiation oncology experience.
• Experience with regulatory processes and market access activities.
• Experience with RFP and procurement processes.
• Understanding of radiation oncology department workflows and multidisciplinary clinical teams.
• Strong communication and collaboration skills with the ability to work effectively across Sales, Marketing, Success, and Regulatory Affairs teams.
• Strong problem-solving and analytical skills, including the ability to monitor sales performance and pipeline progression using CRM tools.
• Ability to manage complex customer relationships and develop creative solutions to business challenges.

AI & Hiring Integrity

At Radformation, we believe AI can be an incredible tool for innovation, but our hiring process is all about getting to know you, your skills, experience, and unique approach to problem solving. We ask that all interviews and assessments be completed without tools that generate answers in real time. This helps ensure a fair process for everyone and allows us to see your authentic work. Using such tools during the process may affect your candidacy.

Benefits & Perks — What Makes Us RAD

We care about our people as much as we care about our mission. We offer competitive compensation, benefits, and the opportunity to make an impact in the fight against cancer.

Compensation

• Base salary: €105,000–€110,000
• On-target earnings (OTE): €210,000–€220,000

Variable compensation is tied to EMEA team performance and achievement of annual business objectives.

For Global Teammates (via Deel)

At Radformation, we want every team member to feel supported, no matter where they live. For teammates outside the US, we provide benefits that align with local laws and standards, working with our Employer of Record (EOR) partners to ensure fairness and equity. This means your benefits package will be locally compliant, competitive, and designed to support your health, financial security, and work-life balance.

Our Commitment to Diversity

Cancer affects people from every walk of life, and we believe our team should reflect that diversity. Radformation is proud to be an equal opportunity workplace and an affirmative action employer. We welcome candidates from all backgrounds and are committed to fostering an inclusive environment for all employees.

Agency & Candidate Safety Notice

Radformation does not accept unsolicited resumes from agencies without a signed agreement in place. We do not partner with third-party recruiters unless explicitly stated. All legitimate communication from Radformation will come from an @radformation.com email address. If you receive outreach from another domain or via unofficial channels, please contact [email protected].

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.