Job Description
Why You’ll Never Want to Leave
Respect People. Produce Results.
For more than 35 years, we’ve built a reputation for both the work we do and how we do it.
Respect shows up in how we work together and with our clients. It means trusting people to do their jobs, giving them the space to do it well, and holding each other to a high standard. Because when people are respected, they do better work, work that grows businesses, shapes culture, and builds relationships that last. And just as important, they have the support to build a career and a life worth investing in.
Who You’ll Be Collaborating With
Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.
Job Summary
Local Media Buyer, Dallas
RPA is seeking a detail-oriented and proactive Local Media Negotiator to join our Dallas team to aid in planning, negotiating, and executing media campaigns across local markets. This role is responsible for managing buys across television, radio, streaming, and emerging platforms, ensuring campaigns deliver efficiently and perform against client goals.
This position requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns.
What You’ll Be Working On
- Execute local media plans across TV, radio, streaming, and emerging platforms
- Provide POVs and recommendations for packages, such as Sports, News and community event sponsorships
- Oversee budgets by market (DMA), channel, and daypart based on campaign objectives
- Negotiate rates, placements, and added value with local vendors and station representatives
- Secure inventory and manage buys in competitive markets, including high-demand periods
- Build and maintain media schedules and ensure seamless execution
- Monitor campaign delivery, pacing, and performance against KPIs
- Track ratings, impressions, and cost metrics (CPP, CPM, etc.) to optimize campaigns
- Analyze Nielsen data and market-level trends to inform decision-making
- Identify underperformance and proactively adjust buys mid-flight
- Manage post logs, affidavits, and invoice reconciliation; secure makegoods and under delivery weight as needed
- Maintain strong vendor relationships while holding partners accountable to performance
- Collaborate with strategy, account, finance and traffic teams for integrated campaigns
- Communicate campaign updates, insights, and recommendations clearly to internal teams and clients
How You’ll Excel In Your Role
- 2–5+ years of experience in local media buying
- Experience working with local broadcast TV, cable, radio, and/or digital platforms
- Strong understanding of media metrics and measurement tools (e.g., Nielsen, etc.)
- Proven negotiation skills and experience working with vendors
- High attention to detail with strong organizational and time management skills
- Works effectively in a self-directed manner while ensuring management is informed or engaged when necessary
- Ability to manage multiple markets and campaigns simultaneously
- Proficiency in media buying tools (e.g. MediaOcean, Nielsen NLTV, etc.) and Microsoft Office (e.g. Teams, CoPilot, Excel, Word, Powerpoint)
- Strong communication skills with the ability to simplify complex data
- What Success Looks Like
- Campaigns launch accurately and on time
- Strong rate negotiation and added value outcomes
- Issues are identified early and resolved proactively
- Clear, actionable insights are provided to improve performance
- Consistent delivery against campaign goals and KPIs
- Willingness to challenge traditional approaches and identify opportunities where automation can improve efficiency or accuracy
- Strong judgment in validating AI-generated outputs and ensuring accuracy, business relevance, and client safety
Compensation
The salary range for this exempt role is up to $71,000 per year, based on experience, skills, and overall fit for the position. Compensation decisions are made thoughtfully and competitively, with a focus on fairness, internal equity, and market alignment. In addition to base salary, this role is eligible for RPA’s full benefits package and growth opportunities within the agency.
As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability or any other classification protected by Federal, state, or local law.
